Article: SMASH: behind the scenes of the shooting
SMASH: behind the scenes of the shooting
If you haven't yet taken a look at our latest SMASH campaign, we invite you to do so as soon as you finish reading.
This is the latest challenge that Team Atelier Lou has taken on, to carry out a shoot on tennis courts in order to highlight a selection of the most iconic pairs of sunglasses from the store. Contrast, texture and details, the challenge has been completely met!
A look back at this day of shooting full of creativity and sunburn!
Work to be done
We arranged to meet at 9:00 a.m. in the Parisian suburbs of Soisy for this crazy day. There was not a minute to lose, we rushed to prepare the tennis courts and take out all the equipment necessary for the shooting. On the program, almost a hundred solar frames to shoot on our 5 models and Instagram reels... Enough to keep us busy all day!
Lots of sun and laughter
This is what happens when you bring together a team of people who are passionate and happy in their work: good humor is there! Laughter, joy, refreshing breaks and a good lunch shared together, we have great memories.
A result above our expectations
A few weeks ago, our talented photographer sent us the photos. And there, several feelings intertwine: pride, joy and relief in front of these refined photos with vintage supplement for the photos taken with Kodak!
We admit that we would like to relive these kinds of days every day! So stay tuned for more...
